Brand Swim

Animation, ‘Logorama’ won Best Animated Short at the 82nd Academy Awards last night. The short uses famous logos to create a hyper-branded vision of L.A. Based on a traditional ‘cop and robber’ storyline, the short makes a comment on the increased use of product placement in film. IT WON THE BEST SHORT MOVIE AWARD AT THE 2010 OSCAR.

How does a brand or business tell an authentic story that really matters—one that people relate to; find compelling? What is essential—yet missing—from many communications? Brand strategist Russell Volckmann interviews strategic story developer Colin Goedecke—Ten Owls Limited + Volckmann (& friends)—on shaping meaningful stories for both leading and emerging businesses.